B2B Marketing / Demand Generation
Growth Calculus is a different kind of investment firm. We infuse growth capital and hands-on consulting expertise to catapult growth and achieve new levels of valuation. The founders are successful business operators and consultants who know how to help entrepreneurs overcome challenges that impede growth.
We’re growing our team of consultants to work with our Service Evolution Fund portfolio companies to plan and execute growth strategies for accelerated results. These privately held companies are not startups – they have been successfully operating for years with revenues up to $30MM. They are specialized marketing services companies in the U.S. or Canada with an opportunity to productize internal/external capabilities leveraging data, analytics and/or technology for greater scale and growth trajectories. See more about Growth Calculus and the companies we work with at www.GrowthCalculus.com. (Note: URL included for easy reference if shared)
The Marketing Consultant plays a vital role in growing revenues for our portfolio companies. This is an opportunity to utilize a wide variety of marketing skills and work directly with CEOs and CMOs (or play the role of interim CMO on a consulting basis where the function doesn’t exist) with privately held companies. As such, the ideal candidate for this is the B2B marketer with Swiss army knife skills to apply to the specific needs of each client.
The person will quickly assess each client’s current marketing operations and programs to diagnose and make transformational improvements in the most meaningful areas to drive revenue north. Your advice and hands-on work with our clients will help their marketing teams effectively drive customer demand, leads and sales conversions.
Work with Portfolio Company executives, CMO and internal marketing/sales teams to define and implement programs to improve marketing effectiveness. These may include building capabilities from the ground up or improving on existing programs in the following areas:
Beyond direct client work, this role also involves helping with due diligence and creating intellectual property for Growth Calculus. For example:
It’s important to find the right cultural fit and lifestyle fit. Here’s some info we thought you’d find helpful in considering if this opportunity is right for you.
Join our growing team! Interesting and interested people, please apply: jobs@GrowthCalculus.com. Send us a note (required) showcasing examples of how you’ve driven measurable growth for SaaS companies and the role you played / programs implemented to do so, along with your resume/C.V.